Ms Fashion and Luxury Management

Marketing, Fashion and Luxury

Specialize in the lucrative and growing fashion and luxury goods management sector, gaining expertise in human resources, marketing and communication.

Training program information

Academic qualification

École Conte

Date

September 2025

Duration

2 Years – 4 Semesters

This training leads to a level 7 Operational Business Manager title, a certification registered with the RNCP.

The main goal of the program is to professionally prepare you for entry into the luxury and fashion management job market.

Content of the training program

This program in Fashion and Luxury Goods Management is aimed at professionals and recent graduates who have completed 3/4 years of university studies in any discipline and who wish to start or develop a career in the world of international business. The international diversity of the participants allows a multicultural richness when working in teams or developing projects.

In addition to general courses in human resources, marketing, communication and business law, you will specialize in the lucrative and growing fashion and luxury goods management sector. In doing so, you will acquire the theoretical knowledge and practical experience necessary to participate in a wide range of business projects in international organizations.

Modalities of the training program

Modality On-site

8.000 €

Modality Blended

8.000 €

Training program modules

Our updated and practical program

Fashion Design and Drawing Workshop
Fashion Creative Workshop Project
Luxury codes
Luxury brand marketing strategy
Large Luxury Events: Organizing an Event
Intellectual and legal property
PAO WORKSHOP
Use and analyze marketing and sales data.
Determine marketing and sales positioning
Modeling the customer experience
Design the marketing and sales strategy
Market and trend analysis (Business Intelligence)
Data-driven commercial
Commercial Positioning
Business strategy and alliances
Implementing a marketing and sales action plan
Develop a purchasing strategy
Building a commercial offer
Prospecting and customer journey
Business plan.
Omnichannel sales action plan
Customer relationship management tools
Monitoring of the Action Plan (ROI, KPIs, etc.)
Entering a new market
Develop negotiation skills
Develop a positioning strategy
Finding Project Funding
Performance of the commercial strategy
Prospecting and customer loyalty
Sales negotiation
Optimization of the e-commerce platform
Fundamentals of Commercial and Corporate Law
Business plan.
Practice Management Control as a Business Partner
Basic knowledge of finance
Leadership and Coaching
Recruitment and employee retention
Optimization of individual and collective performance
Professional interview and annual evaluations

Methodology of the training program

Discover our “Learning by Doing” methodology, a unique training experience. We carry out numerous projects and practices both individually and in teams with the most demanded tools and artificial intelligences used in the fashion and luxury sector and under the guidance of top professionals.

Face-to-Face Classes

Through a combination of lectures, case studies and hands-on projects, we will provide you with a comprehensive and application-oriented learning experience.

You will learn about the ever-changing developments, techniques, tools and artificial intelligences in the industry.

Accreditation of the training program

Accredited training

Other related training

Marketing, Fashion and Luxury

Master Digital Marketing

Details

Online

Details