Global MBA

Business and Enterprise

The program provides fundamental skills in strategy, finance, project management, marketing and communication at a global level.

Training program information

Academic qualification

Collège de Paris

Date

September 2025

Duration

2 Years – 4 Semesters

This training leads to a level 7 Operational Business Manager title, a certification registered with the RNCP.

The main objective of the program is to prepare you professionally for inclusion in the labor market of international business management.

Content of the training program

The EITIB MBA program is a new life project. The goal is to take your career to a new professional dimension:
An international dimension: the program takes place in at least two countries and two universities, and allows you to master at least two languages: Spanish and English.

A digital dimension: through the “Open Innovation Challenge” and a professional thesis you will have the opportunity to take an innovative business project from idea to implementation.

A management dimension: the program provides the fundamental skills in strategy, finance, project management, marketing and communication to obtain a management degree recognized at European level.

Modalities of the training program

Modality On-site

10.000 €

Modality Blended

10.000 €

Training program modules

Our updated and practical program

Use and analyze marketing and sales data.
Determine marketing and sales positioning.
Model the customer experience.
Design the marketing and sales strategy.
Market and trend analysis (Business Intelligence).
Data-driven commercial.
Commercial Positioning.
Commercial strategy and alliances.
Implement a marketing and sales action plan.
Develop a purchasing strategy.
Prospecting and customer journey.
Business plan.
Omnichannel sales action plan.
Customer relationship management tools.
Action plan follow-up (ROI, KPIs, etc.).
Enter a new market.
Develop negotiation skills.
Develop a positioning strategy.
Find funding for projects.
Performance of the commercial strategy.
Prospecting and customer loyalty.
Sales negotiation.
Optimization of the e-commerce platform.
Fundamentals of Commercial and Corporate Law.
Business plan.
Practice Management Control as a Business Partner.
Basic knowledge of finance.
Leadership and coaching.
Recruitment and retention of personnel.
Optimization of individual and collective performance.
Professional interview and annual evaluations.
Professional report.
Internship or Professional Project (80 days per year).

Methodology of the training program

Discover our “Learning by Doing” methodology, a unique training. We carry out numerous individual and team projects and internships with the most in-demand techniques, strategies and skills used by international companies and under the tutelage of the best professionals.

Face-to-Face Classes

Through a combination of lectures, case studies and hands-on projects, we will provide you with a comprehensive and application-oriented learning experience.

You will learn about the ever-changing developments, techniques, tools and artificial intelligences in the industry.