Bachelor Business Administration

Learn the functional aspects of business: marketing, HR and management to succeed in a challenging global business environment.

Presentation

Information

This 3-year degree is designed to provide you with broad knowledge of the functional aspects of a business: marketing, HR, management and sales. Through a combination of conferences, case studies and small team projects, you will be encouraged to actively participate in your learning experience. By the end of the program, you will have acquired the skills and strategies necessary to succeed in a challenging global business environment.

The curriculum is delivered by professors from the professional world using innovative teaching methods and enriched with cultural activities and visits.

Prepare yourself to become a sales administration manager, head of business development and business management.

Information

Academic qualification

Ascencia

Date

September 2025

Duration

3 years- 6 semesters

This training leads to a level 6 Sales Development and Steering Manager title, a certification registered with the RNCP.

Discover our “Learning by Doing” methodology, a unique training experience. You will complete numerous individual and team projects using the most in-demand tools and artificial intelligences in the digital marketing field, all under the guidance of the best professionals.

Modalitie

In-person Modality

8.000 € / Year

Hybrid Modality

8.000 € / Year

Program

Practical and updated program

Customer relationship management.
Prospection and negotiation.
Commercial law.
Building a client portfolio.
Customer relationship dossier.
Business project: product development.
IT collaboration tools.
Economy 1.
Marketing management.
Management principles.
Digital marketing.
Sales administration.
Supply management.
Customer risk management.
Administrative and Financial Activities Management File.
Labor Law.
Intercultural management.
Geopolitics.
Economy 2.
Business game.
Business English.
Professional report.
Administrative organization and process management.
Management and direction of activities.
Applied management tools: ERP, CRM, commercial databases.
Information systems and data management.
Customer satisfaction and loyalty.
Sales sustainability dossier.
Marketing and external communication.
Sales promotion and sustainability.
TDB and activity monitoring.
International business.
Internal communication.
Business development.
Human resources management.
Business project: Communication campaign.
Business game.
Business English.
Coding.
Professional report.
Business ethics.
Project management.
Business communication.
Market study and analysis.
Strategic marketing.
Web design and development.
Digital strategy and electronic reputation.
Marketing and operational communications.
Business data analysis.
Entrepeneurship.
Business plan.
Commercial negotiation and strategy.
Community management.
Risk management.
Sales and marketing action plan (budget specifications and management tools).
Sustainable strategies.
Performance management and activity control.
Management of sales team and HR team development.
Managerial communication.
Quality guarantee management.
Market research.
Business strategy.
Professional report.

The programa main objective is to prepare you for inclusion in the business world

Method

Face-to-face classes

Through a combination of lectures, case studies and hands-on projects, we will provide you with a comprehensive and application-oriented learning experience.

You will learn about the ever-changing developments, techniques, tools and artificial intelligences in the industry.

Learning platform

Students at will have up-to-date information on the concepts being applied, links, additional content, news, articles, etc.

Individualized messaging for each student.
Videos of lectures and case studies.
Online tutorials with teachers.
Documentation, news and contents.
Program's modules forum.
Communication with teachers via chat.
Chat between students.

Pre-register now

Take a leap forward in your professional career and forge a promising future.

Pre-registration